Communication Committee Update

by Kyle Bruns, DO
Chair, SOCCA Communication Committee
University of Missouri, Columbia, MO

Liang Shen, MD, MPH
Vice Chair, SOCCA Communication Committee
Weill Cornell Medicine, New York, NY

Volume 36 | Issue 4 | Dec 2025

As you may have noticed, we made some changes to Interchange this year. These have included: new guidelines for authors, themed editions, Critical Currents, as well as the addition of a cover page and new table of contents. We hope you have enjoyed these new aspects of our Society’s newsletter and look forward to continued improvements next year.

Our committee continues coordinated efforts to improve our social media presence. Matt Broyles, MD, social media subcommittee chair, has been leading the charge in maintaining SOCCA’s footprint across several social media platforms. We have expanded this reach to include Instagram this year, featuring interviews with members and other video segments. The goal for the variety of social media accounts is to meet our members and potential members where they are, while generating interesting and useful content to engage our broad audience. We remain hopeful that this endeavor will serve as one of many tools to recruit residents to our great field, while also providing members with ongoing updates from the Society and from the field. We continually evaluate the efficacy and necessity of all accounts and over the last six months: Twitter/X has added 59 new followers, LinkedIn has seen a 41% increase in impressions per post, and Facebook has seen the addition of 21 new fans (Instagram analytics were unavailable at the time of this publication). We are pleased with these numbers, but will continue to work toward improvement.

The www.socca.org website has undergone a transition to a different content management system. This will allow us to more easily update the website regularly and enhance its visual appeal. Ron Leong, MD, website subcommittee chair, plans to continue quality assessment of all links and pages across the website. We have already seen an improved landing page with a calendar of upcoming events. The archived issues of Interchange have also been edited to provide for easier searching.

While we celebrate our accomplishments of this past year, we also look forward to 2026 with great anticipation for further successes from our committee. While the communications committee may be small, it is mighty! Thanks for reading, and be sure to follow our social media accounts!